MEET THE FOUNDERS

Greg and Nicole met on the slopes snowboarding in December of ’08 and immediately recognized their shared love for outdoor sports, fashion and a commitment to reducing our eco-impact. As the seasons changed and the outdoor focus shifted from snow to water, pavement, mud and rocks, the fun, fashionable and functional winter gear came off to be replaced by the functional yet less-fashionable summer sport wear. The two noticed there was clearly a fashion disconnect between the sporting seasons. After hearing these sentiments reflected in the voices of fellow outdoor sports enthusiasts, they decided that something had to be done. So with Nicole’s fashion background and involvement in the New York City mountain biking community, and Greg’s passion for triathlons, cycling and running races, Active Tendencies, a new way to sport your style, was born. Launching Spring 2010, Active Tendencies will start with a small line of cycling, tri and running gear for men and women.

VISION STATEMENT

To create fun, fashionable and functional outdoor sports wear so one can look good while playing hard.